How to Market Your Talents Like the Koreans Do
When it comes to marketing their talents, the Koreans have got it down pat. They are one of the most successful cultures in terms of exporting their music, dramas, and other forms of entertainment. So, what can we learn from them? Let’s discuss some of the tactics that major Korean companies like 꽁머니 use to market their talents successfully. Keep reading to learn more.
Treat Talents Like a Commodity
When you think about it from a business standpoint, human labor is just like any other commodity bought and sold in the market. Therefore, the first thing you need to do is to think of your talents as a product that can be marketed and promoted. This means that you should view yourself as a brand and package your skills accordingly. For example, if you’re good at singing, then make sure to put out quality recordings of your voice, whether it’s in the form of a demo reel or an album.
If you’re an actor, make sure to put your best foot forward in every audition and performance. Remember, you are selling yourself as a product, so it’s important to always put your best face forward.
Play to Their Strengths
“If you’re good at something, never do it for free.” This quote by the late, great Heath Ledger is something that Korean entertainment companies live by. They make sure to play to their talents’ strengths to maximize their earning potential.
For example, if a particular singer is good at ballads, they will be marketed as a ballad singer and mostly sing ballads. If an actor is good at being a villain, then they will be cast in roles that require them to be a villain. By playing to their strengths, Korean companies can better control how the public perceives their talents.
Create a Good Image
Another vital thing that Korean companies do is to create a good image for their talents. This is often done by carefully managing their social media presence and avoiding any scandals.
For example, if a singer is caught smoking or partying too hard, their image will be tarnished, and they will be seen as not responsible enough to handle their career. On the other hand, if an actor is caught doing good deeds or being charitable, then their image will be enhanced, their best, and they will be seen as someone who is kind-hearted.
It’s clear that the Koreans know a thing or two about marketing their talents. By following their example, we can learn how to better package and promote our own skills. So, what are you waiting for? Start marketing yourself today.…
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